CRMComply
Book a Compliance Workshop↗ Free

Send With Confidence.Comply With Certainty.

CRMComply validates messaging against explicit regulatory requirements prior to delivery, including UKGC LCCP obligations, ASA CAP Code rules, GDPR consent standards and Betting and Gaming Council conduct guidelines.

Marketing teams move quickly. Regulators do not. CRMComply provides a verifiable layer of compliance assurance for every outbound communication, ensuring documentation, consent evidence and rule references are preserved before a message is released.

Compliance trace CRM-2026-0417
Message 14:32:01
Eligibility checkSR 5.1.6 / exclusion register PASS
ConsentGDPR / Article 7 RECORDED
Rule validationASA / CAP 3.1 PASS
ApprovalCompliance reviewer SIGNED
Audit record 14:32:08 UTC

Key Benefits

Reduce compliance review time by up to 80 percent per campaign

Respond to regulator requests in less than one hour with full documentation

Maintain audit evidence for seven years in alignment with ICO guidance

Prevent accidental outreach to self-excluded, vulnerable, or complaint-listed customers as defined under UKGC LCCP SR Code 3.5 and 5.1.6

Prevention

Stop non-compliant messaging before it reaches a consumer.

Documentation

Preserve proof of compliance before regulators request it.

Accountability

Demonstrate responsible practice before issues escalate.

CRMComply validates operational messaging against:

UKGC / LCCP SR 5.1.6

UK Gambling Commission LCCP Social Responsibility Code 5.1.6 (Direct Marketing and Opt-Out Controls)

ASA / CAP SECTION 3

ASA CAP Code Section 3 (Misleading Marketing Communications)

GDPR / ART. 7 & 21

GDPR Article 7 and Article 21 (Consent and Right to Object)

BGC / CONDUCT CODE

Betting and Gaming Council Industry Code of Conduct (Responsible Play Messaging)

Recent regulator inquiry response time

A national operator using CRMComply completed a documentation request covering six months of messaging in 37 minutes, including consent records, exclusion checks and rule citations.

37 min
Response time
6 months
Period covered

When regulation is explicit, compliance must be documented—not assumed.

Built for
Compliance Directors Legal Counsels Data Protection Officers CRM Managers in regulated environments

And trusted by councils and associations seeking consistency, documentation and proof of diligence.

Book a Compliance Workshop (Free)

A 30-minute session reviewing existing messaging processes, approval flows and known regulatory pain points.

Book a Compliance Workshop↗ Free

Download a Sample Audit Binder (PDF)

Includes: campaign version history, legal references, consent evidence, score rationale and reviewer sign-offs.

Download a Sample Audit Binder PDF